Female leaders on Instagram that you must follow

As we all are staying more at home, the consumption of online content has spiked in the last three months. The use of media increased by 60%, according to a study published by Nielsen. As a journalist, I don’t see it as a bad thing if we consume relevant and high-quality content.

I found myself many times during this “iso times” scrolling through my Insta feed and not seeing any relevant thing, just homemade food photos and selfies. That got me thinking about what type of content I have been consuming and who I am following on social media. I made clean up and here are some of the female leaders that I strongly recommend you to have on your Insta feed. 


Jacinda Ardern

She is Prime Minister of New Zealand and an example of human leadership. Her approach to the mosque shooting in Christchurch called attention to the media across the globe. On the handling of the terror attack, she wore a headscarf when comforting Muslim victims and pushed new gun control measures through parliament. 

She has also been recognized for the successful management of the COVID crisis. New Zealand is one of the ten first countries to be COVID-free, as there are no active cases of coronavirus in New Zealand. 

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The fairest representation of my Swiss ball use these days...

Uma publicação compartilhada por Jacinda Ardern (@jacindaardern) em

Michelle Obama

I may be biased, but Michelle Obama is one of the most inspiring women of our age. Recently, I listened to her book, named Becoming, and it was delightful. I laughed and cried along with the story and strongly recommend it. She is a great storyteller who knows how to picture the scenes and keep you in your toes. On her Instagram feed, you can get a sense of what I’m talking about.


Kat Gaskin

Her Instagram feed and captions are my favourite ones. She created a company called “The Content Planner”, and since then she is leading an online community of female content creators.

Melanie Perkins

P.S. I like the speeches and interviews of Melanie Perkins, the CEO of Canva, but she doesn’t have a personal Instagram profile. I would highly recommend taking a look on Youtube and watch some of her interviews. She is considered one of the world’s youngest female tech founders at just 30.

Quick fun fact! During the process of pitching for the first investor, she learned how to kitesurf. He used to make the analogy between the sport and business, as both we can’t control external factors but can navigate and have fun with them.


Mia Freedman

She is an Australian journalist who was the youngest editor of the Australian edition of Cosmopolitan, aged 24. Since then she worked in the most prestigious female magazines, such as Dolly, Cosmopolitan and Cleo, and, in 2007, founded MammaMia.

Some quick comments...

I would like to highlight 3 points that spiked while I was researching about female leaders and taking a look at the Forbes Under 30 2020 List: 

  • the list includes 600 professionals within 20 industries, and 48% of them identify as either an immigrant or first generation.
  • In 2020 list, 40% is female. But in the category of consumer technology, for example, there are only 7 women while 35 men. On the other hand, women are the majority in the Art & Style category. 
  • When asked about their #1 dream mentors (in order): Elon Musk, Bill Gates, Michelle Obama, Jeff Bezos, Richard Branson, Barack Obama.

It is great to see the tide turning, and there are more inspiring female leaders where we can connect with on social media, but definitely, there’s so much room to work on the gender gap. 

I hope this list assists you in getting inspired and have more female leaders on your feed! 

Did I miss any person that you think should be on this list? Let me know at the comments box below!

Gabriela Damaceno
Gabriela Damaceno

Gabriela is a journalist and the publisher at Vitamin Sea. She’s passionate about the ocean and sharing inspiring stories.

Find me on: Instagram


  1. June 16, 2020 / 19:14

    Always interested in learning more about the powerful/influential women out there spreading joy and being damn good role models! Thanks for sharing.

    • Gabriela Damaceno
      June 17, 2020 / 11:34

      Hi Jen! Thanks for your comment! We are always learning and be influenced by those women is part of that!

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